WHERE BRANDS MEET CULTURE.
Connecting brands with the artists, creators, sports communities and cultural movements shaping what matters next.
WE BUILD CULTURAL CONNECTIONS THAT MOVE BRANDS FORWARD.
McKenzie Culture is a global cultural-partnership platform connecting brands with influential creators, artists, sports communities and cultural movements traditional sponsorship models often overlook.
BRANDS | MUSIC | SPORT | CULTURE
MARK MCKENZIE
Founder, McKenzie Culture
WHAT WE DO
WE CREATE PARTNERSHIPS AT THE INTERSECTION OF BRAND, INFLUENCE AND CULTURE.
BRANDS
Brand partnerships, sponsorship strategy, experiential activations and culturally relevant campaigns that connect brands with the right audiences.
SPORT
Connecting brands with athletes, sporting communities and major cultural moments where sport, lifestyle and identity intersect.
MUSIC
Artist partnerships, live experiences, creator collaborations and brand integrations built around music and its influence on culture.
CULTURE
Helping brands authentically participate in the communities, movements and experiences shaping culture around the world.
SELECTED WORK
PARTNERSHIPS THAT TURN CULTURAL CONNECTION INTO REAL-WORLD IMPACT.
THE PARTNERSHIP
McKenzie Culture connected PUMA with AG Fest, bringing together global brand power, music, community and London culture through an integrated festival partnership.
OUR ROLE
Partnership Strategy · Brand Integration · Stakeholder Management · Talent & Creator Coordination
Partnership Value
£115K
PUMA × AG FEST
LONDON / 2026
Why McKenzie Culture
BUILT DIFFERENT.
We don’t just connect brands to culture.
We understand the people shaping it.
From strategy to partnership to execution, McKenzie Culture brings brands closer to the creators, communities and cultural moments that matter.
BRAND ACCESS. CULTURAL INTELLIGENCE. REAL CONNECTION.
LET'S BUILD
WHAT'S NEXT.
Have a partnership, idea or cultural opportunity worth exploring?